KidShop is a unique youth focused marketing and communications consulting company. We develop customized solutions that connect a company’s core capabilities with the power of kids as a dynamic marketing audience. We implement proprietary strategic disciplines to inspire, uncover and deliver differentiated fun in reaching today’s youth.

KidShop is led by Paul Kurnit, a recognized world leader in youth marketing, and is realized in a virtual agency of the best and brightest players in the kids business. We "sell" what clients need--in efficient, customized engagements that address specific business opportunities with actionable marketplace solutions. Core competencies encompass a complete range of youth initiatives:

• Business and brand strategy
• Product strategy, positioning and restaging
• New concept and product development
• Product naming, logo, packaging development
  and design
• Research
• Creative Execution
  (e.g. advertising, viral marketing, web design)
• Strategic partner consulting and promotion
• Licensing and strategic partner consulting
• Integrated brand marketing planning
• Program implementation