Here is a list of 19 published articles on key topics in the youth marketplace.

You can access each of them as listed below in PDF format. Click on the title to open. If you don't have Acrobat (to open the PDFs), click here

Published Articles By Title:

The Kid State '03
The Teen State '03
Back To School: Kid New Year
The New Kid Power: Kids as Third Parents
Kids and Anti Brand
Kid Brand Push Back
Who Let the Dogs Out? Reflections on the Kids Market
Teens Scene: The Myth of the Monolith
Kid Brand Round Up
Kids 5 Years On
TrendWalk TM: Reading the Road Signs to Kid Cool
TrendWalk TM: On the Road for Winning Ideas in Children's Marketing
Tweens Today: It's Elementary
Kids Getting Older Younger
Mining for Kid Gold in Europe
T.O.O. Cool
Breaking Through Cultural Clutter: Cues from Japan